Well-known for the Beats by Dr. Dre line of products, Dr. Dre and Jimmy Iovine are looking to groom young talent with an interest in design and technology at the University of Southern California (USC). Started on an endowment of $70 million, the USC Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation offers a four-year programme.

The idea for the programme came after Dr. Dre and Mr Iovine faced the obstacle of not having enough potential employees, including software engineers and marketing executives. They hope that the programme will supply a steady stream of ingenious innovators and thought leaders for their future business plans.

The programme will commence in 2014 with an initial enrolment of 25 students.

For more information, please visit https://www.nytimes.com/2013/05/15/technology/dr-dre-and-jimmy-iovine-start-usc-program.html?pagewanted=1&ref=education